Would you send the eggplant emoji to someone you just met?
Would you walk up to someone in a public space and say:
“Nice to meet you, now buy my product”?
I’m sure you’ve been cold-pitched on Instagram.
Where there are wellness entrepreneurs, there are get-rich-quick schemers trying to get you to sell their latest bottle of snake oil.
And there’s no freaking preamble!
It’s literally just:
“Hey, I think you would like this product. It will change your life.”
How can you tell me your product is going to change my life when you have zero idea what my life is like?
This theme has been coming up in so many places. We’ve heard it from our clients, in enrollment calls, with our colleagues, with Artemis’s mastermind group… It seems everyone is experiencing the same thing.
Even Chris Harder was talking about it on his podcast a couple of weeks ago.
(If you’ve been around us these days, you know that Chris and Lori Harder are major inspirations to us, so when they speak, we listen.)
It seems like two things are happening:
- More and more people are starting online businesses. With more entrepreneurs in the online space, customers are being more selective about who they work with and buy from.
- Business owners are skipping steps in their sales process and expecting immediate results.
Let’s recap what we teach all day every day:
- Lead Generation
- Sales Opportunity
People are not spending enough time from awareness to nurturing.
Instead, people are saying, “Hi, nice to meet you. Now buy my thing.”
“Hi, nice to meet you.”
Starting in 2012, Artemis spent over 18 months writing her blog, bringing awareness, generating leads, and nurturing leads before she got her first online client.
Most people would have given up, but Artemis was dedicated to the practice, and the relationships she built during that time continue to serve her and our business 10 years later.
Online marketing right now is so focused on the micro (followers, likes, shares, comments) that wellness entrepreneurs are really missing the macro:
In our business coaching programs, we teach our students to spend more time posting engaging and real content, sharing free information, and then nurturing the leads that come to you based upon where they are at.
- Strollers and window shoppers (these leads are pretty cold)
- Power Walkers (getting warmer)
- and Sprinters (get these folks to a sales page stat!)
Each person needs to be nurtured. Cold leads warm up..
Warm leads also cool down if they’re misunderstood or pitched too aggressively.
Your ideal client needs a minimum of 8-12 touch points with you before they are ready to buy.
As a wellness practitioner, you have to show your audience that you know your stuff, but you also have to show them who you are.
Why should they trust you?
Do you seem like someone they can be vulnerable with?
If you want to turn your audience into clients, you need to make sure they are seeing your high-value content, reading your emails, watching you on IGTV, etc.
They need to get to know you.
And once they know you, get some consent before you pitch your offers 🍆.
Don’t miss out on your spot in the 12-Week EmpowerU Business Academy, our most popular program for online wellness entrepreneurs, where we will teach you how to set up attractive offers and sell on social without the sleaze.
Sending you waves and hearts instead of anything weird,
Eric + Artemis
P.S. Today, we are announcing a free webinar called The Passive Income Masterclass. We’re going to teach you how to turn your business income into more income by creating digital courses, DIYs, lead magnets, and evergreen offers. You don’t want to miss this! Register now.