6 Steps to Becoming a Burnout-Proof Business Owner
I was a case study in entrepreneurial burnout.
Seriously. I should have been studied.
I was that person who kept running into the same wall over and over again, complaining about all the pain I was in from running into that wall, and then getting up the next day to continue running into that same damn wall.
I was exhausted. Depleted. Sick.
And Artemis and I had a business to run. We were deep in the thick of running our own gym, and one of its leaders (that would be me) was falling to pieces.
We thought we escaped the burnout of the split-shift, early morning grind of gym life when I took an Athletic Trainer position with Cirque du Soleil.
We closed the gym. We moved from Boston to Las Vegas.
Surprise, surprise… the burnout followed us to the desert.
As it turns out, you can’t just drop off your broken mindset like your winter coats at the Goodwill on your way out of town.
So we started changing our conversation.
We started looking at what was wrong with the fitness business model. And then the online fitness business model. And then the overall online business model.
We started diving in deep with online entrepreneurs who wanted to level up.
What do they all have in common?
Exchanging time for money, and then still coming up short on bills and low on fuel.
Not feeling aligned with the focus of your business, your clients, or your offers.
Believing that the money you’re making is “good enough” and that you shouldn’t risk what you have by wanting more.
We’re here to disrupt. We’re here to bust up a broken model that has been destined for the trash for a long time.
We’re here to help you launch, grow, and scale your business offerings so you can do the work you set out to do: HELP PEOPLE.
Does that sound like a 25-hour-a-day job?
Does it sound like we’re giving you a ticket to the burnout we experienced?
Our clients’ businesses blow up. Not because they work more hours, but because they choose to burnout-proof their businesses.
- They invest in their teams.
- They invite abundant wealth to flow into their business.
- They burnout-proof their businesses by letting their aligned, highest selves run their businesses. Not the other way around.
Burnout-Proof Your Business in 6 Steps:
- Hire support
You don’t have to do it all by yourself. Look at what you can take off your plate in your business and your life. Maybe you need an assistant, or an accountant. Or maybe you need a dog walker or a laundry service. Look at where you need support, and go get it.
- Build a team
There are no prizes given out for doing business alone. Determine your zone of genius, and build an aligned team around you who can activate their zones of genius to support your mission. Short version: Do more of what lights you up.
- Establish boundaries
Carve out time in your schedule for things that are not work. Make yoga dates with yourself. Schedule a day to sleep-in. Tell your team when you are going to be incommunicado, and then actually BE incommunicado. Set your alerts to stop dinging at a certain time every evening. Set a stop-working alarm for yourself.
- Determine your aligned offers and prices
Your offers need to align with the services you actually want to provide, and your prices have to reflect the energy, time, and genius that you put into those services. If you only offer one-on-one coaching because it’s the highest ticket option, you will quickly burn out. If you love coaching but don’t need to be high-touch to feel in flow, consider a group offer with coaching calls that help you connect.
Here’s what a burnout proof business owner sounds like on a sales call:
“This is what I offer, and if you don’t want to pay this or want this offer, then you and I are not aligned, and that’s okay.”
- Create a schedule that YOU want
Does your creativity peak in the evenings? Do you have your highest energy in the late mornings? Are you dragging yourself out of bed at 6 AM for coaching sessions despite knowing this isn’t where you shine? Burnout is around the corner. Set a schedule that works for you. Have a day every week without client calls so you can focus on the backend of your business. Take long lunches. Go for walks. Work when you want to work.
- Batch tasks by energy types to minimize task switching
Jumping from tab to tab in your brain is exhausting. If you’re in coaching mode, book 3 or 4 clients in a row. If you’re in client program development mode, write a whole bunch in one sitting. Responding to emails? Set aside an hour and get it all done. Doing everything at once will quickly leave you feeling like you’ve done nothing.
Burnout is TOO prevalent among entrepreneurs. We do not ALLOW our clients to end up where we were.
Instead, we help our clients overcome limiting beliefs, establish boundaries, own their worth, and discover their uniquely aligned businesses so that they stay clear of burnout.
Put down the third coffee and let us help you free up time, get aligned, and re-energize.
Are you ready to take your online wellness business well above the $100K mark? We’ve got you covered.